Murica.Iceland

The name Murica -- a tongue-in-cheek nod to a certain American expression -- belies what is actually one of Reykjavik's most wholesome food operations. This cheerful vegan and vegetarian street food spot has won over locals and visitors alike by proving that plant-based food can be quick, affordable, delicious, and entirely free of sanctimony.

The Food

The menu reads like a greatest hits of international street food, adapted for a plant-based audience. Vegan hot dogs are the signature -- served in a soft bun with the kind of fixings that make you forget there is no meat involved. Beetroot burgers are hearty, colourful, and genuinely tasty. Falafel wraps come loaded with hummus and fresh vegetables. The mac and cheese, somehow, works without dairy.

The koftas and pies round out a menu that is impressively varied for a small operation. Everything is prepared fresh, and the kitchen manages to make plant-based food feel indulgent rather than virtuous. That is a harder trick than it sounds.

The Value

In a city where lunch can easily cost ISK 3,000 or more, Murica's prices are a genuine relief. Most items fall in the ISK 1,200-2,500 range, which makes it one of the most affordable eating options in central Reykjavik. For budget-conscious travellers -- and at Reykjavik prices, that includes most of us -- this is essential knowledge.

The Vibe

Murica retains the spirit of its food-truck origins. The atmosphere is casual, the staff are friendly, and the emphasis is on getting good food to you quickly rather than creating a formal dining experience. Outdoor seating is available in good weather, and the central location makes it an easy stop during a walk around the city.

Who Should Go

Vegans and vegetarians will find Murica a reliable oasis in a city whose traditional cuisine revolves around fish and lamb. But omnivores should not dismiss it either -- the food is genuinely good regardless of your dietary preferences, and at these prices, it is worth trying even if you have steak planned for dinner.

Practical Notes

Open daily, with slightly shorter hours on Sundays. The Lækjargata location is central and easy to find. No reservations needed. Takeaway is popular and the food travels well. Cards accepted.