DisDis
An Icelandic fashion and design concept store on Laugavegur with a coffee corner, combining retail therapy with a quiet espresso in the heart of downtown.
The line between shopping and dining in Reykjavik has always been pleasantly blurred, and DisDis on Laugavegur takes that crossover to its natural conclusion. Part fashion boutique, part coffee spot, this concept store offers a distinctly Icelandic retail experience where browsing handcrafted design and sipping an espresso are part of the same seamless visit.
The Shop
DisDis is first and foremost a showcase for Icelandic design. The carefully curated collection features clothing, accessories, and homewares from local designers, with an emphasis on quality craftsmanship and distinctive Icelandic aesthetic. The pieces are the kind of thing you will not find in a typical souvenir shop -- thoughtful, well-made, and designed by people who understand both Nordic minimalism and the wilder spirit of Icelandic creativity.
The selection changes regularly, reflecting the seasonal work of the designers represented. Summer might bring lighter fabrics and brighter colours, while winter leans into the rich textures and muted tones that Iceland's dark months inspire.
The Coffee
The coffee corner is small and informal -- a counter, an espresso machine, and a few places to sit. It is not trying to compete with Reykjavik's dedicated specialty coffee shops, but the coffee is well made and provides a welcome pause during a Laugavegur shopping session. There is something pleasant about reviewing your potential purchases with a cup in hand.
The Experience
What makes DisDis worth mentioning is the overall experience. The combination of shopping and coffee creates an atmosphere that encourages lingering -- browsing without pressure, chatting with the staff about the designers, and discovering pieces that you would never have found in a standard shop. The staff are knowledgeable about the design stories behind each product and happy to share them.
Practical Notes
DisDis is centrally located on Laugavegur and is best visited as part of a broader exploration of Reykjavik's shopping street. The fashion items are not cheap, but they represent genuine Icelandic craftsmanship and make for far more meaningful souvenirs than the mass-produced tourist goods found elsewhere.
Frequently Asked Questions
- Is DisDis a restaurant or a shop?
- DisDis is primarily an Icelandic fashion boutique and concept store. It has a small coffee area where shoppers can enjoy a drink, but it is not a restaurant or full cafe.
- What does DisDis sell?
- DisDis sells Icelandic fashion, accessories, and design items. The collection features local designers and is a good place to find unique, handcrafted pieces.
- Where is DisDis located?
- DisDis is on Laugavegur 30, in the heart of Reykjavik's main shopping street. It is easily accessible on foot from anywhere in downtown.
- Can I just come in for coffee?
- Yes, you are welcome to enjoy a coffee without shopping, though the temptation to browse may prove irresistible. The coffee corner is small and informal.
- Is DisDis expensive?
- As a design boutique, the fashion items are mid-to-high range. The coffee is normally priced. Icelandic design is not cheap, but DisDis offers quality pieces worth the investment.
- What are the opening hours?
- DisDis is open Monday to Friday 10:00-18:00, Saturday 11:00-17:00, and Sunday 12:00-16:00.
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