Adams Pizza & Grill
A now-closed pizza and grill restaurant in Reykjavik's Armuli business district, formerly known for its spicy, non-traditional Icelandic-style pizzas.
Adams Pizza & Grill is permanently closed. This page is maintained for reference, as the restaurant may still appear in older guides and reviews.
What It Was
Adams Pizza & Grill operated at Armuli 44, in the commercial and business district east of central Reykjavik. It occupied a niche that set it apart from Iceland's many pizza chains and delivery operations: the pizzas were spicier and more flavourful than the typically mild Icelandic pizza style, and regular customers appreciated this point of difference.
The Mixed Legacy
Reviews of Adams Pizza & Grill told two very different stories. Loyal customers praised what they described as the best pizza in the Reykjavik capital area -- fresh, well-topped, with a welcome kick of spice that most Icelandic pizzerias avoided. These regulars valued the difference.
On the other hand, less enthusiastic reviews pointed to inconsistency, occasional cleanliness concerns, and prices that felt high for the neighbourhood and the format. A pizza restaurant in a business district needs to deliver reliably and affordably, and it appears that Adams did not always manage both simultaneously.
The Neighbourhood
The Armuli district is not a dining destination. It is a commercial area of warehouses, offices, and light industry, visited by locals for practical reasons rather than culinary ones. A restaurant in this location depends heavily on regular local custom, and when that custom falters, there is no passing tourist trade to compensate.
Where to Go Instead
Reykjavik has a strong pizza scene. Flatey Pizza on Grandagardur in the Grandi district is the current standout -- thin-crust, wood-fired, and excellent. Baka Baka serves superb stone-baked pizza and sourdough bread. In the city centre, Eldsmidjan has been a reliable choice for years. Any of these will satisfy a pizza craving far more reliably than Adams was managing in its later days.
Frequently Asked Questions
- Is Adams Pizza & Grill still open?
- No, Adams Pizza & Grill is permanently closed. The restaurant at Armuli 44 has ceased operations.
- What was Adams Pizza & Grill?
- A pizza and grill restaurant in the Armuli business district of Reykjavik, known for serving spicy pizzas that differed from typical Icelandic pizza styles.
- What alternatives are there for pizza in Reykjavik?
- Flatey Pizza on Grandagardur is the top recommendation for quality pizza. Baka Baka offers excellent stone-baked options. Eldsmiðjan is another popular choice in the city centre.
- Where was Adams Pizza & Grill located?
- At Armuli 44 in the Haaleiti/Armuli business and commercial district, east of central Reykjavik.
- What were the reviews like?
- Mixed. Some customers loved the spicy, non-traditional pizzas and called them the best in the Reykjavik capital area. Others found the prices high and the cleanliness inconsistent.
- What other restaurants are in the Armuli area?
- The Armuli area has several casual dining options including kebab shops and fast food. For quality dining, it is better to head to the city centre or the Grandi district.
Explore Iceland's Food Scene — Reykjavik
Join a guided food tour and discover the best local flavors Iceland has to offer.
Browse Food ToursMore in Reykjavik
See all →101 Reykjavik Street Food
Traditional Icelandic soups and stews served quickly and cheaply on the main street -- the lamb soup alone is worth the visit.
108 Matur
A small, no-frills lunch spot in the 108 district of Reykjavik, beloved by locals for its freshly made daily specials and remarkably low prices.
1919 Restaurant
The dining room at Radisson Blu 1919 Hotel on Posthusstraeti, set in a beautifully restored early 20th-century building in the heart of downtown Reykjavik.